Wio Personal
ABSTRACT
Wio Personal is a key feature of Wio's retail banking offerings, tailored for anyone eager to maximize their financial potential. The vision in creating Wio Personal was straightforward yet ambitious: to establish the ultimate platform for viewing, managing, and growing your money. Initially launched as a digital banking app, Wio Personal has since evolved into a comprehensive digital ecosystem, designed to cater to the diverse financial needs of its users.
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Design Process
My Role
- Planning, facilitating and executing design activities with the team
- Coordinating team’s tasks and capacity allocation
- Reviewing design solutions and facilitating design critique sessions
- Mentoring designers on design process, activities, and tools
- Facilitating co-creation and collaboration by involving relevant stakeholders in the design process
- Coordinating the hiring process together with the Head of Design and the HR team
Outcome
10K+
Account Opened
Within the initial months of its launch, Wio Personal gained the trust of over 10,000 individuals, who chose to open accounts for their financial needs and daily transactions.
20+
Features Rleased
From the MVP release to the public launch, we designed and developed over 20 features, all aimed at providing our users with the optimal platform to view, manage, and grow their money.
4.7
Average Stores Rating
In under six months post-launch, Wio Personal has transformed UAE's banking experience, earning a 4.7/5 rating from 1,000 users on major digital stores.